CICI'S is a wine bar and pizzeria concept that embodies the comfort in opening a nice bottle of wine, grabbing a slice, and spinning records with friends. The brand identity I created for this bar and restaurant is supposed to feel inviting, tongue and cheek, and hip without being pretentious or overly loud. Brand motifs include a large C that shares a vague similarity to a pizza with a few slices missing, the CICICICIC art deco inspired pattern, and some runaway olives.